Democracy Campaign 2
My First Time Voting Campaign
This campaign was produced in partnership with Indiana University’s Political and Civic Engagement (PACE) program, and selected by Office of University Provost to be seen on all IU campuses in the Fall 2022 semester.
From bumper stickers to Twitter fights to arguments with in-laws at family dinners, young people cannot seem to escape the noise of the intense polarization of the current political atmosphere.
As a result, a majority of college students reported that they have lost faith in the U.S. voting system, which in return has caused low efficacy in young voters. Although seemingly egregious, the double entendre headlines are purposefully designed to be eye-catching, while also providing comedic relief to alleviate the tension students might feel about current politics. Our goal with this campaign is to break through the advertising noise, and grab the attention of young, eligible voters who might be discouraged by polarizing political debates.
Team: Gabby Cox, Abby Carmichael, Francis Bedells, Haley Pierce
Click here to view the creative brief.
Click the image to see a closer look at all four prints.
Physical Print
Whether it’s doing it in front of your parents, or going all the way like your grandparents did with LBJ, everyone’s first time at the polls is a story worth telling. These physical prints are a great way to gain the attention of any student voter in high foot-traffic areas on campus.
Click the image to view full size.
Instagram Post
Not only are these headlines eye-catching on campus, but they are easily transferable to Instagram to reach as many students as possible. Providing a direct link in the social media campaign also makes registering to vote easily accessible for students.
Click the image to view production guides for two TikTok spots.
TikTok
TikTok is a platform where viewer engagement is directly correlated with the overall success of a post. Humorous, attention-grabbing content is extremely popular on TikTok because it provokes the viewer to engage with the content by either commenting or sharing with their friends.