Release Your Inner Mangia Campaign
In every Italian household, if you’re not cooking, you’re eating. But you don’t have to cook like an Italian to eat like one. Rao’s spent the last 151 years creating the best-tasting authentic marinara sauce, so you don’t have to.
Team: Gabby Cox, Abby Carmichael
Click here to view the creative brief.
MAGAZINE PRINT
The hand gesture imagery allows for a fresh visual take on a traditional Italian concept without sacrificing the overall meaning of the message - everyone deserves to indulge in a delicious, authentic marinara sauce.
TRANSIT POSTER
You don’t have to talk with your hands to have authentic marinara sauce, but you do have to use them to open a jar of Rao’s.
You don’t have to be Italian to know food is love. Release your inner ‘mangia’ with an Instagram campaign that allows high visibility to a global audience.
NEWSPRINT
.Mangia! Pronounced: mon-juh; meaning: ‘eat up!’, is the most used phrase in an Italian household. Promoting the concept of ‘mangia’ allows for an authentic Italian feel without sacrificing the fresh, modern look of the campaign.